Alyssa Lafleur
B2B SaaS Content Marketing Leader | Content Strategy |
Editorial Leadership | Technical Storytelling for Complex Markets
Here to bring clarity to complex industries and help high-growth teams create compelling narratives that drive value, earn attention, and build trust.
Report
Space Impulse Market Intelligence Platform Q2 2024 Report
I worked closely with Space Impulse’s COO and data analyst (before the company rebranded as Space Insider) to develop the company's first Market Intelligence Report from proprietary platform data. I helped identify the findings most relevant to our audience, shape the editorial narrative, write and develop the report, and support its design, launch, and distribution - turning complex market data into clear, useful intelligence for commercial space decision-makers.
Featured Pieces
Interview
Scaling Lunar Helium-3 For Fusion And Quantum Tech: Insights From Jeffrey Max
I developed and wrote this long-form interview with entrepreneur and Interlune CEO Jeffrey Max, exploring the business case for lunar helium-3 and the challenge of commercializing frontier technology. I shaped the editorial angle, conducted the interview, translated highly technical material into an accessible business narrative, and supported publication and distribution through Space Insider’s broader editorial channels.
Report
Cybersecurity Conversations
for the C-Suite
I led the development of Herjavec Group’s annual Cybersecurity Conversations for the C-Suite report from topic development and research through writing, design collaboration, launch, and year-round repurposing. Built with internal subject matter experts, the report anchored a multi-channel thought leadership program across web, email, social, and sales enablement.
About Alyssa Lafleur
Hello! I'm Alyssa, a technical content and communications leader with over 10 years of experience shaping narratives, brands, communities, and thought leadership across high-growth sectors like cybersecurity, space tech, life sciences, and public health. My passion lies in taking complex technical work and turning it into clear, credible stories that earn trust, resonate with the right audiences, and support real business outcomes.
Over the years, I've led editorial strategy and execution, working closely with executives, subject matter experts, and creative teams - including writers and designers, both in-house and contracted. From setting an editorial direction to building roadmaps and campaigns, I turn technical insights into engaging, compelling narratives that are always grounded in the brand's mission, vision, and goals.
Along with my professional roles, personally, I am a mom, wife, travel enthusiast, and baked good connoisseur.
If you'd like to learn more about me or to connect, feel free to reach out!